About coaching

What is coaching?

When they see or hear the word ‘Coach’, most people think of a sports coach. This is one sort of coaching, but there are many others. Over the last four decades, Coaching as a profession has emerged and developed as a specialisation in its own right. There are many different fields of coaching; life, wellness, business, team, executive and relationship are some of the most common.

Coaching is also now widely used in the corporate sector as follow-up support for professional development, or as a means of achieving professional development in its own right. Many small or medium businesses benefit from the assistance of an experienced business coach in order to design a sound business plan and grow from start-up to profitable activity. Coaching is now recognised by many educational authorities as a highly effective means of improving teacher motivation and performance and is gaining a strong place in the education sector.

Many people confuse coaching with mentoring or instructional teaching and it is important to understand that coaching is neither. These relationships focus on the transfer of knowledge and skills, whereas in a coaching conversation the coach assists the client to identify, assess and achieve their own goals. This is done through a conversation involving skilled questioning by the coach, designed to help the client adopt alternative perspectives, explore possibilities, recognise and overcome obstacles and plan concrete action steps to move progressively towards their desired outcomes.


How does coaching work?

Coaching is usually conducted online using VOIP (Voice Over Internet Protocol) technology, such as Skype or Zoom. This makes it easy to fit it in around your current life and lifestyle. Sessions go for about 45 minutes and the first one is free – it’s about getting to know each other and developing a sense of whether coaching is for you, and whether I’m the right coach. Subsequent sessions are booked in advance in blocks of 6 – usually once per week or per fortnight, but the pace is entirely up to you. You can continue for as long as you wish, but generally you might choose to take a consolidating break after 12 sessions, and come back when you’re ready. 


What sort of coaching does Persistent Shift offer? 

Persistent Shift is dedicated to helping individuals and teams who are committed to achieving sustainable change. Examples of goals we have helped clients to achieve include:

  • achieving greater work-life balance
  • developing resilience and emotional intelligence
  • creating a more cohesive team culture


Getting started

It’s easy… leave a reply comment in the box below, or send me an email.

I’ll get in touch and we’ll talk about why you’re interested in working with a coach and what you hope to get out of it. If you want to go ahead, we’ll arrange a time and date for your first introductory session as well as times and frequency for further sessions that may suit you if you choose to continue.

I look forward to hearing from you!

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